Starting a new business? This post will share with you everything essential that your logo needs to grasp the attention of your audience.

Starting a new business can be very overwhelming: there are more things to do than there is a time in a day! One of the most important things and something that can often be the hardest things to organise is your business logo design.

So with no further ado, here are the top four things that your logo needs to add to your business brand identity!

It Needs to be Captivating

Well, this kind of goes without saying, right? But what exactly do I mean by making it captivating? Captivating doesn’t mean it needs glitter and glam to be successful: it just needs to grab the attention of the viewer, say, when they are driving by in their car and only have a few seconds to take it in.

Your logo needs to stand out from the crowd, and this can be achieved with bold colours, a strong focal point, or even just with the intelligent design and font of a word. Of course, which one you choose depends on what type of business you are starting up.

Needs to be memorable

How do you make it memorable? Simple. Create something that the brain needs to think about to process. What do I mean by this? Here are a couple of examples:

  • Leave gaps in the shape, line or colour where the viewer needs to connect the dots to form the shape of your logo. If this is done well, the viewer can simply see an image within your logo (using the negative space) which isn’t actually there.
  • Create a unique font that utilises the text to create shapes outside of the words. This can be done in a few ways, by either replacing a letter of the word with a shape (maybe a basketball in the word “sport”) or creating the font out of other shapes. See below for an example of a gaming tag:

Keep it simple

This may seem to contradict my last two points. However, the simpler the logo is easy it is to replicate in the mind. Ever wonder why McDonald’s logo works so well? It’s so simple and easily recognisable. This isn’t saying that intricate or complicated logos don’t work: this just depends on your brand identity.

Needs to make sense

Last, but certainly, not least, the logo needs to make sense. Of course, you wouldn’t have flowers in a logo for a fitness instructor: the same goes for symbols, colours, etc. Again, this comes back to the brand identity that you want to achieve with your logo. For example, for a beauty parlour, it would be unusual to see dynamic shapes which generally represent speed or agility.

These are the four most important guidelines that I follow when designing logos to establish brand identity. What are your number one rules you follow when designing a logo?

For more helpful tips on logo design, check out my Facebook page, Designs by Kayla Joy.